Plurals of words that you’ve already included in singular form.

For example: Property,House,Real Estate.) Maximize the number of words that fit in this character limit by avoiding the following: (Note that you can use spaces to separate words within keyword phrases. Keywords are limited to 100 characters total, with terms separated by commas and no spaces. Less common terms drive lower traffic, but are less competitive. Popular, functional terms, such as “jobs” or “social”, may drive a lot of traffic, but are highly competitive in the rankings. Consider the trade-off between ranking well for less common terms versus ranking lower for popular terms.

Be specific when describing your app’s features and functionality to help the search algorithm surface your app in relevant searches. Choose keywords based on words you think your audience will use to find an app like yours. Keywords help determine where your app displays in search results, so choose them carefully to ensure your app is easily discoverable. Consider using this to share the latest news about your app, such as limited-time sales or upcoming features. You can update promotional text at any time without having to submit a new version of your app. Your app’s promotional text appears at the top of the description and is up to 170 characters long. If you want to share important updates more frequently, consider using your promotional text instead. You can update your app’s description when you submit a new version of your app. Pricing is already shown on the product page, and references within the description may not be accurate in all regions. Also avoid including specific prices in your app description.

Don’t add unnecessary keywords to your description in an attempt to improve search results.

If you choose to mention an accolade, we recommend putting it at the end of your description or as part of your promotional text.

Every word counts, so focus on your app’s unique features. The first sentence of your description is the most important - this is what users can read without having to tap to read more. Communicate in the tone of your brand, and use terminology your target audience will appreciate and understand. Let potential users know what makes your app unique and why they’ll love it. The ideal description is a concise, informative paragraph followed by a short list of main features. Provide an engaging description that highlights the features and functionality of your app.

App to type code for longer text on mac